B336 Assignment Appendix 1

B336 Advanced Internet Computing

Assignment Appendix 1: Organizational Profile

Company Name

Looking Glass

Headquarters

Sydney, Australia.

Branches

Major capital cities in Australia, Tokyo, Hong Kong, Dubai, Berlin, San Francisco.

Employees

4,000

Current Business Activities

Online information service.

web hosting for business and personal clients.

IT Infrastructure Expenditure

1999: A$120 million
2000: A$315 million
2001 (Forecast): A$280 million

Web-site Content

Free general I.T. news, software downloads, product reviews, and online tutorials.

Subscription-based specialized areas, including stock exchange news, webcasts, on-stop online shopping for computing equipment (supporting direct sales from various vendors).

Advertising

Expansion Strategy

The company is planning to expand it's online shopping facilities. They are looking to develop new technolgies for their web-site to to better support customer relations and sell-chain management for their retail-business clients.